Essential Features You Must Include When Designing Your Next Business Website

January 12, 2015

We all know how difficult it can be to design the perfect website for a modern business. There are so many things to think about that we often overlook certain elements. However, there are a number of vital tools and ideas you must use to ensure you get the most from your design. If you need help, you’ve come to the right place. So long as you remember to consider all the points listed below when starting work on your site, you should experience fantastic results. Failure to take heed could mean you lose out on lots of sales. Like it or not, people have come to expect a certain level of service online. You must meet their demands if you want to succeed.

Essential Features You Must Include When Designing Your Next Business Website

Serge Kij

Secure Payment Options

With all the scare stories printed in national newspapers, most people are more than aware of the dangers involved when entering bank details online. Considering that, you must provide your customers with numerous secure payment options. While most will purchase directly through your checkout, others will prefer to use solutions like PayPal.

Live Chat Customer Service

Up until a few years ago, anyone with complaints, questions or queries would have had to send an email and wait up to forty-eight hours for a response. Thankfully, business owners have found they get better results by dealing with the correspondence in real time. For that reason, you must follow suit and include a reliable live chat feature on your website. You could either used one of the pre-built tools available online or have one designed. Either way, you must provide your customers with a means of contacting you during working hours. You could even use a video chatting solution like Skype. If you feel that is wise, you’ll want to check websites like Skype Login to ensure you stay updated with the latest information.

Hidden Menus

Hidden menus are a good idea at the moment as a significant number of people browse the internet using their smartphone or tablet. Hiding your menus at the side of the screen can help your pages to seem cleaner and more functional. Your visitors simply have to scroll over to the side if they want to navigate somewhere else. Out of all the top web design trends of 2015, hidden menus are by far the most popular.

Product Description Videos

When it comes to writing descriptions for the products you sell, it’s important you spend a long time getting them right. You could go one step further though. Some of the biggest and best brands in the world now include videos. Doing that will make your customer’s lives easier, and it could encourage a higher level of sales. You can also upload your clips to YouTube for some extra free promotion.
Presuming you manage to include all the essential features when designing your next business website, you should notice a vast improvement. At the end of the day, you should aim to constantly improve your design wherever possible. So, it’s wise to keep updated with the latest trends and advancements. You can do that by subscribing to industry related mailing lists.