Importance Of Web Aesthetics

August 13, 2015

A client can decide in the first five to ten minutes if he will be visiting a particular website again or not. No business owner wishes that their website be the discarded one, the one no one visits. With the way technology is evolving, the concept of webpages has changed greatly in the past decade. It is important the websites adapt the new changes that continuously gain popularity among the masses. If you want to know what qualifies as an aesthetic webpage here is what you need to ask yourself when designing one:

Assess Your Websites Main Page

When you assess your website, you have to look at it like a third person. Owners look at their product with a different approach as do clients. Clients weigh in their options and choose the product that best suits them. It is important that you look at your homepage with an unbiased approach. This way you will be able to assess the flaws in your website and fix them before it is published. Your homepage should also be summary like and should immediately grab the attention of your customer in a positive manner. Unless that happens, the customer will continue to rummage through webpages until he comes across something that is appealing.

Always remember, that a business that might not even provide the same services as you might gain more clientele. This is only because of the way in which their website is presented. Ensure that your advertising does your product the justice it deserves.

Importance Of Web Aesthetics

Is The Information Given Valuable?

A lot of people misunderstand the idea of a homepage. They clutter so much information on just one page that it confuses the customer. Even if you have a lot of information to tell your customers, do it in a smart way. It is better to affiliate an image with everything that is being written down. More importantly, ensure that the information being given is not done so in thick paragraphs. It should be written in bullet points and crisp sentences so that it does not bore the customer.

Sometimes too much information can put your customer off, no matter how relevant it may be to the product and the services that are being provided. Keep the text minimal and the website graphic, only then will it leave a long lasting impact.

Is The Structure Simple?

Remember that many of your customers might not know how to function a website that is too complicated. It should be as simple as possible. People tend to spend more time on a website that has been laid out simply, a complicated website is only going to confuse your customers and make them go elsewhere.

With all of the above, you can easily follow the aesthetics of a webpage. If you are making your website yourself and have not hired a professional for the job, hire one to let you know if it is good enough to go on the air. This will not cost you too much and will also prepare your website to formally be published through your chosen host.

With over 10 years of experience, Scott Heron is a well known web designeer, based in Edinburgh. Click here to know more about Scott and to contact him.