Is The Digital Revolution Transforming The Marketing Sector In The Middle East?

September 23, 2015

The digital revolution has made it easier for the Middle East to market itself. In the past, communication networks were not as far reaching. This kept some areas from reaching their potential as quickly as others. Now that communications are better, these countries have strongly emerging economies that can be a good investment for those that want to diversify their stock portfolio.

E-commerce Reaches a Broader Demographic

When businesses can reach out to more demographics and more customers, it is far more likely to be able to get the customer base it needs to succeed. With better access to the internet, the Middle East has been able to have more startup businesses that can compete on an international level.

Business can be Conducted Around the Clock

It could be hard to conduct business when the only method available was expensive long-distance phone calls and telegrams or letters. Now, emails can be sent any time and be in the recipient’s inbox in seconds. Documents can be emailed, signed, and returned via scan and email. Secure connections allow valuable records and data to be transmitted securely.

Is The Digital Revolution Transforming The Marketing Sector In The Middle East?

The Long, Hard Road to Better Communications

Bringing improved methods of communication to the Middle East took a lot of time and effort. It was simply unrealistic to run lines and cables over such great distances; the maintenance alone would have been too much to take on. With the advent of wireless communication networks, it has been easier to expand networks to include more people. Ehsan Bayat, of TSI, started Afghan Wireless so that millions of Afghan residents could have access to a life-changing phone service. He followed up with the creation of Ariana Radio and Television Network, which brought innovative and broad programs to many Afghan households for the first time. More Afghan people can have businesses due to better communications. Education programming has helped many people gain the skills they need to succeed in an emerging economy.

Breaking Down Barriers

The digital revolution has also made it possible for cultural barriers to be broken down. When the Taliban had control of the country, no girls could attend school. A lot of attention was called to the unfairness of this practice, and now more than 8 million girls can go to school and get an education. Organizations such as the Bayat Foundation help with monetary donations and volunteer work to build schools so that the children of Afghanistan have a brighter future ahead of them. Without the Digital Revolution, many people would not have been aware of what was happening in the country.

Forging Ahead

There is no doubt that the digital revolution will continue to change the face of the Middle East. As more people have access to the internet and education, the economy will show signs of improvement. Stereotypes related to the Middle East will fade as the world sees it in a more positive way due to the changes that are occurring.