How Do I Increase My Google Ranking Without Using Adwords?

November 12, 2015

This is a particular area of marketing that even the most experienced marketers will struggle with from time to time. Whether they are using to billboards, TV commercials or even internet marketing not a lot of people actually know how they can increase their Google ranking without essentially resorting to the use of Google Adwords, which in itself pretty much creates the situation where you are forced to spend a lot of money on something that you don’t necessarily need. With more knowledge in the area you may know what you need to do in order to increase your online scope, but without this prior knowledge or somebody to help you out it can be quite difficult.

How Do I Increase My Google Ranking Without Using Adwords?

For those that use Google Adwords it can actually be semi-decent for a short amount of time (depending on your business size. However, as soon as you run out of money in your Adwords the marketing stops and so whether you have made sales or not you will be led to cease marketing if you don’t have the money to cover the costs. The problem with this is that unless you are sure you can pull in the sales or that you are actually going to make a semi-decent profit on Google Ads it isn’t worth it, and is actually pretty risky to use it.

An additional and much bigger problem with adwords is that even if you have a lot of money to spend it isn’t overall a long-term solution. When you use Google Adwords you are paying to get to an advert at the top of the rankings, but this gives you no build-up in terms of a marketing campaign and is simply there rather than actually having something tangible that comes out of it rather than a potential customer that just says yes or no. marketing is all about building something and meaning that you don’t need adwords at all in the end, and SEO services from companies such as are exactly what you are looking for.

SEO (search engine optimisation) or search marketing is essentially the idea of creating high quality content and links that will build up your sites credibility over time and eventually get you to the very top of Google as an end goal vs. where you may have started with a significantly lower ranking than that. It is building a future for your online presence and for your company by drawing people to your website through direct Google ranking rather than an advert that costs ridiculous money to do and is not always guaranteed. Investing less money over time to actually make something meaningful is the whole point in SEO and will really help you out in taking your business to new heights. As much as adwords may be a better solution to start off with to get some initial sales you should do this in conjunction with SEO to build up notoriety and eventually make an informed decision as to whether adwords are still worth it.