A Beginner’s Guide To Search Engine Optimization

July 17, 2018

In today’s tech-savvy world, every online business has to be on its toes to create and maintain a strong online presence. With thousands and millions of domestic and international competitors, a business just cannot become complacent. This is exactly where search engine optimization comes into the picture for a profit-oriented business.

A Beginner's Guide To Search Engine Optimization

What Is Search Engine Optimization?

Search engine optimization, or SEO, is a comprehensive and continuing process of positively affecting the visibility and presence of an online business, website, and website pages in the unpaid results of search engines such as Google, Bing, and Yahoo!

It is worthwhile to note here that search engines have primary search results wherein website pages and other forms of content like local listings and videos appear. They are ranked based on certain criteria of search engines based on quality and relevancy.

Website Success Factors

On-The-Page Search Ranking Factors

On-the-page search ranking factors can be classified as those factors that are completely within the self-control of the publisher. They include page titles, Meta tags, and descriptions, internal linking, etc.

Off-The-Page Success Factors

Off-the-page success factors can be classified as factors that are beyond the direct control of the publisher. Search engines consider them as publisher-controlled signals cannot be expected to provide the best, fair, and unbiased results. These factors include social networking, forum and blog marketing, article submission, etc.

Why Should You Care About SEO?

There are more than 4 billion individuals across the world that are using the internet. In 2021, over 2.14 billion people across the world are expected to purchase goods and services online.

Online businesses can only expect to survive and prosper if they can extend their reach to these potential customers. Moreover, reaching out to them is also important to retain existing customers and attract new customers alongside exploring new market and growth opportunities. This can only be achieved if the website is optimized according to the success parameters of the search engines and it is here that the concept of search engine optimization assumes its real importance.

A profit-oriented business can get its website optimized from an expert individual or a professional SEO company Vancouver.

This association with an eminent expert like a professional SEO Company Vancouver can be extremely fruitful in the short as well as the long run to achieve a distinctive online presence and visibility. It will also be beneficial to get immediate customer feedback and streamline business processes and sub-processes.